Branding
Define how your brand looks, feels, and is recognized.
Messaging
Clarify what you say, who you say it to, and why it matters.
Marketing
Create a focused plan to reach the right people and support your goals.
Communications
Bring your message to life across your website, content, and other channels.
Get tailor-made strategies for your unique goals. »
Napa Vintner Grows Repeat Sales
Brand Story & Positioning
Situation and Strategy:
A Napa Valley winegrower partnered with Martin to develop a brand appealing to wine enthusiasts at luxury price points. The
strategy included creating a unique identity to bond with customers and motivate stakeholders to share the winemaking journey of this small-lot farmer.
Outcome and Client Success:
Wine buyers, sommeliers, and other influencers were able to engage their respective audiences with a unique human interest story.
Furthermore, the psychological (heart-and-mind) connection with customers increased website visitation and, more importantly,
wine club membership.
Inspiring Change in Multi-Cultural Community
Change Marketing
Situation and Strategy:
A county health department utilized Martin to conduct targeted systems-research and provide outreach and training to community members, stakeholders, and
leaders. The initiative focused on access to healthy food and safe walking environments.
Outcome and Client Success:
The collective work among its various publics stimulated collaboration on neighborhood change, specifically reducing barriers to
healthy lifestyles. Moreover, the project delivered on the department’s objective for deeper community and evidence-based input
in health promotion and planning.
Food Manufacturer Builds New Revenue Stream
E-commerce & CRM
Situation and Strategy:
A local food manufacturer specializing in baked goods with national chain distribution
asked Martin to integrate e-commerce and customer relationship management tools as part of an upgrade to their “old-fashion”
(look and feel) website.
Outcome and Client Success:
The simplified user experience enabled new and existing customers to order and receive their favorite
snack at their preferred time and convenience. Additionally, the family-run business is pursuing online revenue and e-mail
marketing with improved customer insight.
The Transformative Power of the Arts
Outreach & Behavior Campaign
Situation and Strategy:
Martin conceived and is leading a volunteer initiative dedicated to protecting mental well-being through the arts.
The project aims to foster resilience and support among working families, empowering them to overcome life’s challenges and thrive.
Outcome and Client Success:
The project is currently being developed.
Marketing, Branding, and Communications Strategy
What I Do
I help you clarify your message, strengthen your brand, and connect with the right people.
Together, we create marketing that moves your business toward the goals that matter most to you.
Your Ideal Partner
As an independent consultant, I have a deep understanding of many industries helping clients with a broad scope of business
and professional services.
I can collaborate with you, or your team, on a range of objectives while ensuring a seamless engagement throughout.
Strategy That Moves You Forward
No matter the size of your company, organization, or brand, you deserve a strategy built around your goals.
When you’re ready to create meaningful momentum and achieve your next breakthrough, let’s talk.
Collaborate and Achieve Your Goals
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