A strong brand identity drives your success. Martin can help you create a brand and build true-connection with your selected audience.
Martin works with you to achieve your marketing goals including alignment of strategy and channels to meet your customers’ wants and needs.
Effective communication is vital to enhancing relationships. Martin delivers value to your customers, stakeholders, media, and others important to you.
From copy and content to website development, Martin creates the assets you need to engage and influence your always-on target audiences.
Contact for full capabilities and customized solutions to your unique needs.
(Industries served, partial list)
Brand Story / Positioning
Napa Vintner Grows Repeat Sales
Situation and Strategy:
A Napa Valley wine grower partnered with Martin to develop a brand appealing to wine enthusiasts at luxury price points. The
strategy included creating a unique identity to bond with customers and motivate stakeholders to share the winemaking journey of this small-lot farmer.
Outcome and Client Success:
Wine buyers, sommeliers, and other influencers were able to engage their respective audiences with a unique human interest story.
Furthermore, the psychological (heart-and-mind) connection with customers increased website visitation and, more importantly,
wine club membership.
Change Marketing
Inspiring Change in Multi-Cultural Community
Situation and Strategy:
A county health department utilized Martin to conduct targeted systems-research and provide outreach and training to community members, stakeholders, and
leaders. The initiative focused on access to healthy food and safe walking environments.
Outcome and Client Success:
The collective work among its various publics stimulated collaboration on neighborhood change, specifically reducing barriers to
healthy lifestyles. Moreover, the project delivered on the department’s objective for deeper community and evidence-based input
in health promotion and planning.
Digital Communications / E-commerce
Food Manufacturer Builds New Revenue Stream
Situation and Strategy:
A local food manufacturer specializing in baked goods with national chain distribution
asked Martin to integrate e-commerce and customer relationship management tools as part of an upgrade to their “old-fashion”
(look and feel) website.
Outcome and Client Success:
The simplified user experience enabled new and existing customers to order and receive their favorite
snack at their preferred time and convenience. Additionally, the family-run business is pursuing online revenue and e-mail
marketing with improved customer insight.
Outreach / Communications
The Transformative Power of the Arts
Situation and Strategy:
Martin conceived and is leading a volunteer initiative dedicated to protecting mental well-being through the arts.
The project aims to foster resilience and support among working families, empowering them to overcome life’s challenges and thrive.
Outcome and Client Success:
The project is currently being developed.
Serving your mission
Mark is a results-driven communications strategist specializing in marketing and behavior change.
For over 15 years, Mr. Martin has helped decision makers just like you serve their mission with
custom-made solutions that achieve desired outcomes.
Your ideal partner
As an independent consultant, Mark has a deep understanding of various industries helping clients with a broad scope of business
and professional services.
He can collaborate with you, or your team, on a range of objectives while ensuring a seamless engagement throughout.
Achieving your goals
Even the "smallest" company, organization or product deserves tailored strategies to reach its full potential.
When you need help achieving your goals or want to grow your success, contact Mark today.
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